Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
The recent debacle surrounding New York Governor Eliot Spitzer has dominated the media headlines in the last few days. While…
Recession are we, or aren't we? While the economists and pundits are arguing about whether or not the US is…
Today's Myatt on Monday's question comes from a marketing executive who asks: I hear a lot about keyword optimization, but what is…
As entertaining as the political landscape can be at times, I have for the most part ignored the Presidential campaign…
Understanding how to maximize CEO productivity becomes even more critical during recessionary times. Oddly enough, when it comes to productivity…
"How Productive Are You?" Let's face it, productivity is the standard by which most of us are judged in the…
Accountability is the lowest cost, most practical, and most productive form of risk management and quality assurance that can be…
The old adage "you get what you pay for" makes for a good sound bite, but it is simply a…
Every professional, regardless of their position or stature, should go back to basics on a regular basis to ensure that…
I just returned from my first extended blogging vacation, and after taking the last 10 days to recharge my batteries…
Bill Gates and success...The linkage between the man and the trait seem obvious. In reviewing various news blurbs last Friday…
If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…
I recently read a blog post on all the reasons not to hire "superstars" and I could not have disagreed…
I was corresponding with a colleague earlier today who was inquiring into my experiences with crisis management, and after reviewing…
There is little doubt that measuring Return On Investment (ROI) is a solid business principle that helps guide corporate decisioning.…
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