How do you know when marketing is out of control? Those of you familiar with this blog know that I'm…
Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn't difficult...spend…
Each week I receive a tremendous volume of e-mail asking questions about a wide variety of business topics. I received…
I'm often asked how to tangibly measure personal brand equity and my answer is quite simple...The value of a personal…
Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong…
"CEO Branding" has never been a more important or relevant topic than it is in today's highly charged business and…
So, what's your story? If your personal or corporate brand doesn't tell a story, then your brand is lacking the…
The impact of your associations on Personal branding should not be taken lightly by executives in today's world. Your long-term…
Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…
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