In an earlier post this month entitled "Assessing Brand Value" I provided a fairly in-depth overview of both how to…
It is more important than ever to understand the differences in and relationships between "Push" and "Pull" marketing given continued…
Today's Myatt on Monday's question comes from a CEO who asks: "I'm evaluating using multi-level marketing to accelerate my distribution…
Much of N2Growth's activities evolve around branding, one of my greatest business passions is the art and science of branding and about half…
With as much as 80% of a corporation's net value being comprised of its brand equity, it's no wonder that…
This is the 3rd and final post in this series on naming. The first post dealt with how to select…
Today's post is part two in a three-part series on naming. Yesterday's post contained advice on how to select a…
The disciplines of branding and corporate identity have long been personal passions of mine, and nothing within this genre holds…
OK, so you've made all the right moves and built a strong, recognized brand Now what? Don't make the mistake…
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