Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…
Recession are we, or aren't we? While the economists and pundits are arguing about whether or not the US is…
Accountability is the lowest cost, most practical, and most productive form of risk management and quality assurance that can be…
The old adage "you get what you pay for" makes for a good sound bite, but it is simply a…
If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…
Here is a message that you might not want to hear. I am willing to bet that your company is…
It has been my experience that most businesses fall into either one of two categories when it comes to marketing…
Today's Myatt on Monday's question was posed by a CEO who asked: "I've heard reference to executive teams that utilize…
One of the most critical choices that an executive or entrepreneur can make is to determine which sales/revenue opportunities to…
While the M&A space is very frothy with transactional volumes at record levels and premium valuations abounding, the risk associated…
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