You can either engineer your business by design or let it evolve by default. While the choice is clearly up…
How many times have you watched a CEO give a favorable assessment of expected company performance to the board of…
Real brands have real value...in fact recent studies confirm what many of us have known for quite some time, which…
No company is immune to the perils of employee turnover. But what if I told you that there was a…
I had an overwhelmingly positive response to my post the other day entitled "Identifying Competitive Threats." In fact so much…
I have recently been doing quite a bit of work in the European Community and more particularly in the UK.…
So what's with all the buzz about social networking? What's the difference between old school networking and social networking? As…
Assessing a brand's value is not rocket science, nor does it constitute ethereal hocus-pocus. Good brands have real value and understanding…
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