Strategy

Intellectual Property

Intellectual Property

While the security aspects of intellectual property ("IP") are often sacrificed for speed to market considerations in today's world of mash-ups and…

17 years ago

Customers vs. Clients

Is your business built around customers or clients? Are you simply a purveyor of products and services to your customers or do you…

17 years ago

How to Create a Powerful Tagline

Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…

17 years ago

Thriving During a Recession

Recession are we, or aren't we? While the economists and pundits are arguing about whether or not the US is…

17 years ago

The Value of Free

The old adage "you get what you pay for" makes for a good sound bite, but it is simply a…

17 years ago

Why Brand Name Clients Matter

If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…

17 years ago

Internet Vision and Strategy

Here is a message that you might not want to hear. I am willing to bet that your company is…

17 years ago

Positioning Your Business for Sale

While the M&A space is very frothy with transactional volumes at record levels and premium valuations abounding, the risk associated…

17 years ago

Is Business Formulaic?

You can either engineer your business by design or let it evolve by default. While the choice is clearly up…

17 years ago

View from the Top

How many times have you watched a CEO give a favorable assessment of expected company performance to the board of…

17 years ago