During one of the most turbulent times in Silicon Valley history, Brad D. Smith was the steady-handed, innovative, and always resilient President and CEO of Intuit (NASDAQ: INTU). During his decade long tenure, the stock price skyrocketed nearly 10X. He’s currently a philanthropist, a highly sought-after advisor to up-and-coming leaders and Board Chair of Intuit and another iconic American brand, Nordstrom.
After watching Brad’s interview, our team of CEOs, professors, and leadership experts would love to hear your story—particularly if you’re still in school and have dreams of becoming a better leader. As part of our effort to help future leaders, we will read and post all of your comments and share candid feedback and advice.
Let’s cut to the chase. According to Smith–failing forward—or as others would call it resilience or grit, starts with a clear sense of personal values. To Smith, these values are everything—they’re the guiding light, a North Star if you will, that helps him keep his perspective and balance, even when times are turbulent and unpredictable. Unlike the real North Star with a fixed point in the heavens, individuals need to create their own North Star through deep reflection on personal life experiences. And they need to be able to tell their story confidently.
Personal values aren’t inherited, nor do they magically appear. They emerge and crystallize from crucible experiences in life. We borrow the name ‘crucible’ from the vessels medieval alchemists used in their pursuit of turning worthless metals into gold. Crucibles were intentionally heated to scalding hot temperatures. Metaphorically, crucible experiences are often hot, intense, unexpected, and sometimes even traumatic.
People should systematically think about their crucible experiences. Reflection provides important clues about what matters—our core values. Once internalized, these values help us become stronger, self-aware, and comfortable in our skin.
The best leaders know how to articulate their core values clearly, how they were shaped, and why they matter. Most people can’t do it, and they ramble incoherently. Go ahead and try. But any aspiring leader should go through this exercise until they become comfortable. Lots of practice is required, but it will pay off 100X throughout a career.
Everyone needs to find meaning in life experiences. We would love to hear your story. How did early life, crucible experiences shape your core values? What do these values mean to you? How do they guide your decision making and behaviors? This is an essential first step to learning how to fail forward. It is also the hallmark of every single great leader I have ever met in the past 20 years—especially Brad D. Smith.
*This interview is presented by CEO Fellows in partnership with N2Growth- Request to join our exclusive leadership forum and have conversations with our Culture Champions, here. We invite you to share your story and get feedback from iconic leaders like Brad Smith, executive advisors, top leadership professors, and gifted students from around the world.
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