Strategy

Intellectual PropertyIntellectual Property

Intellectual Property

While the security aspects of intellectual property ("IP") are often sacrificed for speed to market considerations in today's world of mash-ups and…

17 years ago
Customers vs. ClientsCustomers vs. Clients

Customers vs. Clients

Is your business built around customers or clients? Are you simply a purveyor of products and services to your customers or do you…

17 years ago
How to Create a Powerful TaglineHow to Create a Powerful Tagline

How to Create a Powerful Tagline

Are Unique Selling Propositions (USP) different than Taglines? The correct technical answer is absolutely yes, but you'd be surprised at…

17 years ago
Thriving During a RecessionThriving During a Recession

Thriving During a Recession

Recession are we, or aren't we? While the economists and pundits are arguing about whether or not the US is…

17 years ago
The Value of FreeThe Value of Free

The Value of Free

The old adage "you get what you pay for" makes for a good sound bite, but it is simply a…

17 years ago
Why Brand Name Clients MatterWhy Brand Name Clients Matter

Why Brand Name Clients Matter

If your company doesn't have a recognized brand, I will guarantee that your selling cycle is longer than necessary as…

17 years ago
Internet Vision and StrategyInternet Vision and Strategy

Internet Vision and Strategy

Here is a message that you might not want to hear. I am willing to bet that your company is…

17 years ago
Positioning Your Business for SalePositioning Your Business for Sale

Positioning Your Business for Sale

While the M&A space is very frothy with transactional volumes at record levels and premium valuations abounding, the risk associated…

18 years ago
Is Business Formulaic?Is Business Formulaic?

Is Business Formulaic?

You can either engineer your business by design or let it evolve by default. While the choice is clearly up…

18 years ago
View from the TopView from the Top

View from the Top

How many times have you watched a CEO give a favorable assessment of expected company performance to the board of…

18 years ago